Fora, a digital travel agency that offers flights, hotel stays, and bundled vacation packages was experiencing growth challenges as a new startup entering the space.
Users were browsing the website, comparing options, and closing the session before connecting with an agent.
Leadership suspected pricing competitiveness was the issue, but a UX audit and survey feedback revealed deeper challenges across the user experience.
Scroll to learn more about the findings and solutions applied.
Visit www.foratravel.com to see the project in action.
Client
Fora Travel Agency
Services
Strategy
Product Design
Design Systems
Solution
PRODUCT REDESIGN
Updated Onboard Experience
Research showed users wanted trip estimates before connecting with a travel agent. Introducing pricing transparency early in the funnel increased the booking conversion rate by 22%.
UX PROCESS
Reduced Cycle Time
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