As a content distribution leader, iNDEMAND had strong industry credibility, but its digital experience didn't match it's esteem. The platform lacked segmentation by trying to speak to everyone at once, and in doing so, did not fully resonate with anyone.
Two very different B2B audiences, Programmers and Distributors, had to sort through content that did not apply to them. The result was friction, diluted value propositions, and a missed opportunity to communicate with clarity and confidence.
Client
iNDemand LLC.
Services
Information Architecture
Product Strategy
Product Design
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